As a small business owner or if you are employed in Human Resources, management, etc., you may be asking yourself how I can get and retain employees in today’s market. Since the pandemic, staffing shortages have been impacting almost every industry. In this post, I will cover five tips to help you hire employees in today's market.
Written By: Alexa Wagoner | November 16, 2022
As a private school marketer or administrator, you know the importance of including relevant, high-quality photos on your blog articles, website, and social media posts. Photographs, illustrations, and other visuals can only enhance the appeal of your content.
Regarding content on the web, the general rule is that you should always include at least one image with each post. If your post is longer, you may want to have several.
Images and graphics are not only aesthetically appealing, but they also make your text more interesting to read. They can also assist you with search engine optimization (SEO).
Regarding image optimization for the web, there are three approaches to consider:
- Make your images look good.
- Make your images load quickly.
- Make your images easy for search engines to index.
Most articles on the subject focus on one of these elements or another; however, I will discuss all three in this post.
Written By: Adam Bennett | November 14, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Far too many school marketers fail to implement a plan for finding and using the optimum keywords for their blog articles. It could be a fatal error in the cutthroat world of search engine optimization (SEO), where making it on the top of the search engine results pages (SERPs) is the holy grail. Similarly, learning how to choose the appropriate keywords could significantly affect the volume of inbound traffic that finds your blog article.
To define the ideal keywords, you must understand the keyword research process, use SEO keyword research tools, and arrange your keywords in the appropriate spots.
Written By: Adam Bennett | November 09, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Stock images are, frankly, fantastic, and their flexibility is unmatched! They can add flair to your landing pages and blogs and overall visual interest to your site.
I have compiled a list of 27 websites with images and a basic rating between 1 and 5 stars, with five being the best. You'll find a little bit of everything on this list, so you won't have to spend hours searching the internet for free stock images that suit your fancy or project. Let's get started.
Written By: Adam Bennett | November 07, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Most small businesses realize the importance of having a website. Obviously, a company blog is an integral part of that for many businesses. However, getting things right on your blog isn't always as easy as it looks. Therefore, this article looks at some small business mistakes so you can avoid them.
Written By: Chad J. Treadway | November 02, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Voice search extends far beyond the home, and people are taking this technology with them on the go. Long gone is the time when mobile devices served only for calling, texting, and scrolling through Facebook. Nowadays, we also use them to find out the information we need about businesses around us, and this is the primary use of voice recognition technology.
Written By: Chad J. Treadway | October 31, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
As a private school marketer, you are creating a significant amount of content, which is excellent, but the question becomes, how effective is your content? Do you track each page or blog post? Do you develop or use a content plan or editorial calendar? Do you make adjustments based on your metrics?
Your content may be of high quality, but that doesn’t mean it’s the type of content your readers want to see.
The majority of private schools have content flaws. Either the content isn’t performing as well as it should, or the topics and keywords aren’t performing either.
Poorly performing website and blog content represent an opportunity to improve. The trick is understanding what content is lacking and what to write about instead. In this post, I will show you how to conduct a content audit for your private school website.
Written By: Adam Bennett | October 24, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
If you ask someone what marketing is, they may respond with various answers. Some would argue that it is selling, whereas others will refer to it as advertising, promotion, or anything else, but getting a particular and meaningful answer is challenging!
This post will give you a good overview of everything you need to know about marketing and related topics (especially around the internet).
We will look at:
Written By: Chad J. Treadway | October 19, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Keyword research is an often overlooked part of a private school's content marketing and search engine optimization (SEO). There is no shortage of people and companies that claim they get your school to the top of Google and the other search engine result pages (SERPs). The problem is or isn't that they can; it is for what keyword. By this, I mean that ranking at the top of the SERPs only matters if:
- Your prospective students or parents are looking for those keywords or keyword phrases.
- And/Or if there is enough volume or searches being performed.
Therefore, keyword research is still required for private school content marketing and private school SEO.
Several years ago, we could flood a page with keywords and get it to rank. Now you have to be much more strategic about it and cover a keyword topic more than a generic keyword. The bottom line is that we know that Google has changed its algorithm to focus more on relevant content, which means that poor quality content and outdated SEO practices no longer yield the same results. Because of changes, keyword usage has evolved; keyword phrases may need to be used differently than in the past.
Here are six reasons why keyword research is critical for successful private school marketing.
Written By: Adam Bennett | October 17, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a local business in North Carolina, you want to connect with local clients looking for the services or products you provide. No doubt you have invested time and money into optimizing your website, and you may have even paid for Google Ads.
But you could miss out on some of the most highly qualified leads by not focusing on or considering Google Local Service Ads (LSAs).
In this post, we will look at the following:
- What are Google Local Service Ads and Google Ads
- Pros and Cons of Google Local Service Ads and Google Ads
- What Industries Can Use Google Local Service Ads
- What Cities and Regions Can You Use Google Local Service Ads
Written By: Adam Bennett | October 12, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Christian, Private, and Independent school marketers, you are responsible for your school’s social media, PR, content strategy, inquiry generation, etc. To say that you wear a lot of hats is an understatement! In addition to all the other roles you fill is updating your school’s website and managing search engine optimization (SEO). Even if it’s handled by another staff member or your school outsources SEO to an agency specializing in private Christian K-8 and LCMS Schools, you may need to work with them.
Whether working with an agency or going alone, you should use Google Search Console. It is a FREE resource that gives you access to tools and reports that help you measure your school’s website search performance and traffic, fix technical issues, and help you rank higher on the search engine result pages (SERPs).
Written By: Adam Bennett | October 10, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
In our line of work, we’ve often heard businesses, especially small businesses, say that social media just doesn’t cut it for them. Their main objections are:
- Social media marketing takes too much time
- I have a business to run
- Not sure where to start with social media marketing
- Not sure how to keep social media marketing going in the long run
If you think that posting online is a waste of time, as you’d rather be focusing on actually running your business then you’re in for an unpleasant surprise. Nowadays social media marketing is an integral part of running a successful business, big or small, locally or globally.
As social media continues to change consumer habits and the way people communicate, it has become an increasingly important tool for small businesses as they realized the importance of targeting their clients through social media platforms.
Written By: Hannah Kilpatrick | October 05, 2022
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.