Click-through rate (CTR) is an important metric in digital marketing. It measures how many people actually take action after seeing your advertisement, and it’s often the deciding factor in whether an advertising campaign is successful or not.
If your CTR is low, it means that your audience is not engaging with your content.
Fortunately, there are plenty of ways to improve your CTR, and in this article we’ll provide some tips that can help you increase your click-through rate.
We’ll look at how to optimize your content for higher engagement, how to create compelling visuals to draw attention to your message, and how to use A/B testing to better understand what works and what doesn’t.
Do you find yourself so overwhelmed with the day-to-day operations of your business that social media marketing takes the back burner? Whether you are a small marketing team or the sole proprietor of any small business, you are probably familiar with having to wear multiple hats to keep your business running, however, I wouldn't write off social media so promptly, no matter how hectic things can get at times.
In this day and age, the internet has become a way of life, with more and more people worldwide who can access it anytime, anywhere, on their phones. Americans spend an average of 5 hours and 30 minutes daily on their phones (Source: Zdnet), which is the same as driving from Asheville to Wilmington, NC. By 2025, it is predicted that there will be over three smartphone users for every five people in the USA alone (Source: Statista).
Till not so long ago, apps were a rarity. The average person uses a minimum of 9 apps daily and 30 apps monthly (Source: Buildfire). Apps and social media have given people more ways to engage with a brand, making apps ideal marketing vehicles to develop new sales and help businesses address evolving client needs. There are 302.35 million social media users in the US alone, meaning 90% of the US uses social media. (Source: Demandsage.com) Hence, there is a good chance your clients and prospects are already waiting to hear from you, which is why effective social media marketing for small businesses is necessary.
These numbers alone clearly indicate that social media is a fertile and powerful platform for small business social media marketing. Grow your brand, connect directly with your audience, and build brand awareness and brand loyalty with an innovative social media strategy for small businesses.
Social media is, without a doubt, the most effective platform for lead generation, enabling businesses to create content and resources resulting in added value for their prospects and clients. When people click on your social media post or offer, they are engaging and opting in to stay updated by following your business online, and these are more likely to convert.
What if I told you there is a simple, effective approach to social media marketing for a small business? Social media is a free, simple, and powerful tool for small businesses to connect directly with people interested in their brand. However, a little thought and strategy go a long way, so before you start posting, you'll need to set up a social media marketing strategy.
Written By: Hannah Kilpatrick | February 01, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
As the clock struck midnight and the ball dropped in Times Square, New York City, on January 1st, many of us eagerly made resolutions to improve ourselves in the coming year. Fast forward a few weeks, and it's already clear that some of these resolutions may have been a bit too ambitious. From promising to give up certain foods or vowing to hit the gym daily, it's easy to lose sight of our goals. But let's be honest; it's not the end of the world if we stumble along the way. In fact, it's almost expected. So let's take a moment to laugh at ourselves and our failed resolutions and remember that it's always okay to start again.
With that being said, words have the power to inspire, uplift, and motivate us to be our best selves. In times of difficulty, a simple quote can encourage us to keep going. An inspirational quote can remind us or those who read it of their strength and potential. They can also remind us never to give up on our dreams or resolutions.
Regardless of the circumstances, here are 52 inspirational quotes that you can use to share on your social media feeds.
Written By: Hannah Kilpatrick | January 30, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
As a local small business, you will do almost anything to get in front of potential clients. You can use the power of the internet and internet marketing to ensure you’re in front of local searchers when they are looking for your services.
The problem is that many local small businesses’ websites aren’t optimized for search engines, let alone local search. The bottom line is that you are throwing away a huge opportunity to reach potential clients in your service area and drive additional traffic, incremental revenue, and more sales.
Written By: Chad J. Treadway | January 25, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In this digital world, your website will likely be one of the first and best impressions you can make on potential clients. Web “people” go by various names: web designer, webmaster, web developer, digital marketer, SEO guy, SEO agency, content marketing agency, etc. Because of their technical prowess, they have an uncanny ability to speak a different language.
Before you dedicate your time, energy, and hard-earned dollars toward the perfect website, here are ten questions you need to ask and potential answers for them:
Written By: Chad J. Treadway | January 23, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Ah, the humble email has come a long since Ray Tomlinson sent the first one in 1971. While it may have started as a side project for him, it has become one of the most used communications methods.
According to recent research by Statista, it was estimated that 333.2 Billion emails would be sent and received daily. Think of it like this that is 41 emails per person per day, or nearly 15,000 a year!
While an email may seem like an afterthought to your overall digital marketing strategy, I am here to tell you it should be considered one of the first things you think about once you have enough content (blogs and landing pages) in place.
Therefore in this post, I will cover ten reasons and stats why you need to think about email marketing as part of your digital marketing strategy and email newsletters asset sizes!
Written By: Chad J. Treadway | January 18, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
According to Statistica, In 2022, global content marketing industry revenue was estimated at roughly 76 billion dollars, projected to increase to over 88 billion in 2023. Suffice it to say the worldwide content marketing sector has snowballed in recent years. Therefore, content marketing will remain essential to your private schools’ marketing mix.
Private schools like yours must use many different types of content outlets for marketing your school effectively; these include but aren’t limited to:
- Blogs
- Infographics
- E-books
- Email Newsletters
- Print Newsletters
- Social Media Posts
- Videos
- Podcasts
- Testimonials and Reviews
- Paid advertising (PPC and Social Media Ads)
Private school marketers and administrators that can anticipate content marketing trends and changes in audience behavior will be able to alter their marketing strategies and make the best investment in resources and time. To increase growth, private school marketers must be aware of the ever-changing world of content marketing.
When done correctly, digital and content marketing attract new parents and caregivers to your site and increase searches and questions. So how can you market your school the right way with content? Here are the top seven content marketing trends that private school marketers should be aware of.
Written By: Adam Bennett | January 16, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
It has happened to me countless times, private school marketers and administrators obsess over the school’s home page. While this is somewhat justifiable, you must realize that most searchers are unlikely to see your private school’s homepage. The reason is that the search engines will serve the page most likely to match the searcher’s intent. Therefore, you need to consider your website and each page of it as more like the books, chapters, and pages of the Bible. When you pick up the Bible to read, you typically don’t start in Genesis and read it straight through to Revelation. You jump in and around, and your website is no different. This is where landing pages come into play.
In this post, I will give you a basic understanding of what a landing page is, the different types, and how they can be used for your private school digital marketing campaigns.
Written By: Chad J. Treadway | January 11, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Any private school marketing message aims to get prospective students’ parents to commit to a tour, so you can show them how good your school is. But what happens when you get them to your school’s website? How do you get them to engage more and ultimately raise their hand for a tour? To do this, you need effective call-to-action items.
Written By: Adam Bennett | January 09, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
When it comes to running a private school, allocating your marketing budget might mean the difference between being profitable and being in the red. Are you inaccurately measuring the value of your marketing channels? What if you’re overspending on student acquisition? What if you’re losing money because of outmoded thinking and incorrect assumptions?
What would additional market share be worth to your private school?
Written By: Chad J. Treadway | January 04, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In August 2018, Google revealed a new algorithm upgrade dubbed the Medic Update, which focused a lot on E-A-T (Expertise, Authority, and Trustworthiness). E-A-T is one of Google's top five ranking indicators to evaluate page content, according to their Search Quality Rater Guidelines (QRG). E-A-T is so significant that it is cited over 185 times in the QRG.
Google has stated that the focus for websites should be on creating unique content and providing an excellent overall user experience. Google has previously said that relevant content, good E-A-T, mobile friendliness, and a fast page load time (less than 2 seconds) are required for websites to obtain better ranks.
Google’s algorithm is updated on a nearly daily basis. They also provide Core Updates numerous times a year. Thanks to AI and machine learning, Google can now rank material based on its quality requirements.
To rank your private school’s website content in Google, you have to focus on getting into the minds of your target audience (parents), thinking about the questions they want to be addressed and the intent behind their search.
Here are seven strategies to demonstrate E-A-T and increase the visibility of your school's content in Google searches.
Written By: Adam Bennett | January 02, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
If you are a small business owner, you have probably heard that you need a local marketing strategy.
Did you know that “88% of people who conduct a local search on their smartphone visit a related store within a week.” (Source: Think With Google) Therefore having a local marketing strategy is more critical than ever.
Written By: Chad J. Treadway | December 28, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.