As a private school principal, admissions director, communications director, or administrator, you have likely tried to reach out to new families or maintain strong relationships with current ones. You may also be familiar with various digital marketing tools and solutions.
While the definition of digital marketing may vary, it is generally about connecting with your target audience and promoting your school, the premium education you offer students, and what you can provide families. Some technologies, such as email marketing and marketing automation, offer limited capabilities, while others are more advanced and offer comprehensive platforms known as Customer Relationship Management (CRM) software. The ultimate goal of these solutions is to convert communications into enrollment, but it’s not the only factor to consider.
Private schools must aim to be top-of-mind for families, fostering engagement and building trust. This can be achieved by creating custom landing pages, social media posts, newsletters, emails, and other types of content on your websites and across various platforms (social media, email, desktop, mobile, etc.). Creating such marketing content requires time and expertise. Some private schools like yours may want to seek assistance by selecting digital marketing software solutions to automate and optimize your efforts. But how do you decide which one to choose as the person in charge of doing the groundwork? Several options are available, but not all offer the same services or are suitable for every type of school.
To help you find the right tools for your needs, I have compiled a list of five of the best digital marketing software services for schools available today.
Written By: Adam Bennett | May 22, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
When small North Carolina businesses get started, they typically focus on how to land their first clients. Often they will rely on traditional forms of advertising, such as coupon mailers, billboards, out-of-home, or print ads. While many small businesses think that because they provide a superior product or service, it is only a matter of time before prospective clients will find their way to them.
While this strategy may bring in a small amount of revenue, there is a better and easier way. Small businesses should think about leveraging the power of the internet to reach prospects online and reap the benefits of combining traditional and digital marketing. No small business, no matter how new, should disregard digital channels as a source of leads and the conversion of interest into clients.
Still not convinced? Think about this over 94% of business-to-business (B2B) buyers do research online, whereas your business-to-consumer (B2C) buyers research online 97% of the time before making a decision.
Unfortunately, if you rely only on traditional methods, you miss out on a significant portion of your potential clientele.
Written By: Chad J. Treadway | May 17, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
An online presence is crucial for success in today's digital world, especially for private schools. An online presence not only provides a point of contact for students and families who may not be in your area, but it also helps to generate leads and increase enrollment.
A website allows private schools to showcase their programs and services to a broader audience beyond the local community. However, simply having an internet or social media presence isn't enough. Private schools need a user-friendly website optimized for search engines and regularly updated to stay competitive.
Your website can become the foundation of your school's success. Here are eight critical reasons why every private school needs a good website:
Written By: Adam Bennett | May 15, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
When you think of rural America, you might often think of large farms where your nearest neighbor may be several miles away, rugged terrain where the roads are so curvy you can see your own brake lights, or it might be just sparse deserts.
Regardless of how you view rural America, I have compiled a list of seven statistics and facts about rural America into one infographic.
Written By: Chad J. Treadway | May 15, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
An internet marketing plan is an essential component of a private school’s total marketing mix. If you’re a private school principal, administrator, or board member and entirely new to online marketing for private schools, getting started might seem like a daunting process as internet marketing is constantly evolving.
Independent school marketing may include numerous offline local advertising approaches. Still, to optimize enrollment in today’s economy, a school must incorporate a good share of internet marketing strategies.
Written By: Adam Bennett | May 10, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Building a technical team from the ground up must be done as intentionally and systematically as possible. You have to know exactly what you want and what your business needs. Then you start tracking down the relevant talents for your team.
A technical team is essential to your business because they are directly involved in the technological development of your product. The team helps your business navigate the Tech market and usually consists of engineers, network architects, UI/UX designers, analysts, and hardware experts. Depending on what service your company offers, your technical team could be just two software engineers in a shared working space or a third-party organization where you outsource your technological needs. However, as a business owner, you can choose to build your team in-house.
Written By: Chad J. Treadway | May 08, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In the age of the image, creating an email marketing campaign that doesn't look authentic could be a make-or-break decision for your brand. But let's take it from the top.
Visual content comprises of various visual formats, whether it's a video, an image, or a GIF.
The key to increasing your Asheville area small business’s clientele is through marketing, primarily content marketing. With content marketing, you are telling your business’s story in such a way that it attracts prospects, educates them, and entices them to choose your WNC small business.
Now, there are numerous options for small businesses to get the word out, but content marketing is one of the better and more cost-effective ways to differentiate yourself and your business from the competition.
As prospects begin their search for services or products, they have several questions, such as:
- What distinguishes your Asheville small business from the one down the street?
- What are the criteria for hiring employees?
- What is the business’s mission/philosophy?
- How much can clients be involved, and what role can they play?
- What are the expectations for communication with clients?
- What results can we expect if we use your services or products?
- What are the business’s difficulties? What are the areas that need to be improved?
Your marketing materials, website, social media presence, and personal interactions should all follow a consistent theme and work to answer these questions.
Ensure you deliver on what you promise regarding what you say and do. This will not only reassure clients, but they will also be able to see the quality of your services or products.
You can and should create buyer personas to help you focus your marketing efforts. Defining an ideal client will help you develop marketing content and collateral that speaks directly to them.
Written By: Adam Bennett | May 03, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Are you struggling to attract and retain students in today’s competitive education landscape? Are you worried about enrollment for the 2023-2024 school year? If so, you’re not alone. With so many options available to families, standing out from the crowd can be challenging. But fear not because effective marketing can make all the difference.
Therefore the question becomes, how are you marketing your private school? Are you using your “tired and true” methods of marketing your private school, such as bragging about student-to-teacher ratios and strategies for educating the whole child?
If you answered yes to those questions, you need to evaluate your thinking. Frankly, your private or independent school is under a new microscope. The communications and school marketing strategies that used to work for your school didn’t work during the pandemic years, and they won’t be working in 2023 and beyond.
The way parents find private schools has completely changed. Your ideas must be modified, reimagined, or even abandoned to accommodate today's families' expectations.
Here are seven ideas of how to market a private school.
Written By: Adam Bennett | May 01, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Your YouTube channel is a unique universe, and its trailer video provides a sneak peek into its content. Regardless of the size or niche of your channel, a trailer is one of the most crucial videos you need.
In addition to introducing your channel to the audience, it also aims to boost subscriptions and establish strong relationships with your channel visitors.
Let’s explore the key elements of a great YouTube channel trailer and discover how to create an exceptional channel intro video.
As we emerge from the COVID pandemic and many restrictions have been lifted, small businesses are trying to return to normal. However, one thing that has fundamentally changed is not only the need but the necessity of a strong internet presence.
Before many, many small businesses could get away with a simple website or “have a Facebook page,” and that was all they needed to “show up on Google” or get found. Unfortunately, that isn’t the case; things have changed. Your clients will first look you up in various places and do their research before contacting you.
You need to employ several different techniques to ensure you show up. Content marketing is one of the best. Content marketing is about creating value, relevance and attracting prospects with content that answers people’s questions. But you also need to promote it. Therefore one of the best tools for that is social media.
It wasn’t long ago that social media was viewed as a way for people to stay in touch and play games. But now, it has become a powerful marketing tool. Take a look at these statistics:
Written By: Chad J. Treadway | April 26, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
When done correctly, a content marketing strategy can significantly impact your small business’s brand exposure and reputation. It can also boost your client interactions and drive higher-quality traffic to your small business website.
Now I realize that that one statement might not be enough to convince you. Therefore let me provide you with these:
- Researchers expect the content marketing industry to generate a revenue of nearly $140 million by 2026. (Source: Business Report by Research Dive)
- Nearly 3 out of 10 businesses will spend less than $1,000 monthly on content marketing, whereas almost 5 out of 10 will invest $1000-$5000 monthly. (Source: State of Content Marketing: 2023 Global Report)
- Almost 7 out of 10 businesses plan to increase their content marketing budgets in 2023 (Source: State of Content Marketing: 2023 Global Report)
- 7 out of 10 B2B and B2C marketers use content marketing as part of their overall marketing strategy. (Source: Content Marketing Institute B2B 2022 Research Report and Content Marketing Institute B2C 2022 Research Report)
Given those statistics, I hope you realize that content marketing is one of the most efficient and cost-effective ways to build awareness, boost sales, and grow your small business.
This begs the question of how effective is your content marketing strategy.
If you answered very effectively or effectively, congratulations, you are well on your way. However, if you answered it’s not or what is a content marketing strategy, then you have come to the right place.
Written By: Chad J. Treadway | April 24, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.