Before going any further, let us agree on one thing. The main goals of your school's website are to leave a lasting impression, educate, and inform prospective students and parents. To achieve this, you need a functional and high-quality website.
Sure, you can sign up for an online web design course or use one of the many do-it-yourself web page building solutions you can find online. You can even ask one of your students to create a decent website for you. It may only cost you some pizza money.
However, you need to understand that you are investing in a website that will showcase your school to prospective students and, more importantly, their parents. You can best do that with a website that provides a great user experience, reliability, and design.
Here are some factors to consider when choosing between do-it-yourself websites and professionally made ones:
Written By: Adam Bennett | July 18, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
You might be wondering, am I hungry? Why else would I be talking about EATing?
Well, if you are hungry to grow your business, focusing on your E-A-T will help you!
E-A-T stands for Expertise, Authority, and Trustworthiness and is what the search engines (Google, Bing, Yahoo) look at to determine help your web page’s quality.
E-A-T is critical because the higher the quality of your web page, the more likely it will show in search results and attract more visitors and traffic.
So let’s break it down. What exactly is E-A-T, and how can you prove to Google that your site has it?
Written By: Chad J. Treadway | July 13, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Which is better, a small digital marketing agency or a large one? The short answer is it depends on your needs.
Don’t you love my vagueness there!
Before diving into this topic, let’s define a small school by student enrollment. Educators and researchers have not come to a clear consensus on what constitutes a “small” school or a “large” school. Research indicates, however, that an appropriate and effective size is 300-400 students for an elementary school and 400-800 students for a secondary school. Now, I care to bet your private school falls somewhere below that.
If you are a large school, you might think that you need a large agency, and if you are a small school, you may think that a smaller agency might be the best fit. I would argue that it’s a moot point. It boils down to whether you want your school to be a number, or would you rather have a deeper personal relationship with your agency?
Think about this, if you look at Dunbar’s Number, which according to Wikipedia, “is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships.”
Ideally, it is somewhere around 150 people. This includes your work colleagues, clients, family, friends, or other interpersonal relationships. Therefore, an agency with around 100-150 active monthly clients is a good starting number as this is most likely spread across a handful of people.
Let’s look at a small agency versus a large agency.
Written By: Adam Bennett | July 11, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Ashville small businesses pay little attention to content when marketing their business through a website, blog, e-book, or any other online platform. We commonly believe that good content is an excellent design to attract more audiences. While a good design and a picture gallery are essential for marketing home builders, a mechanic needs a different mentality. Regardless of the industry your small business is in. You need good content to rank higher in search engine results!
Content Marketing for Ashville NC, small businesses can be a tricky task based on what it is you do. If your field is highly technical and requires specific knowledge, it becomes difficult to market your content as your target audience may not necessarily have all that technical knowledge. This blog will talk about the lessons we have learned that can make your marketing content attractive enough to help you get more prospects.
Written By: Chad J. Treadway | July 06, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Let’s face it, as a private school administrator, it can be challenging to develop a school marketing plan, let alone a digital marketing plan. How do you know if your plan is as thorough and effective as possible?
To alleviate some of that anxiety, we've produced this guide to help you, the Christian private school administrator. It will walk you through the process of developing a marketing plan that leaves no stone untouched.
Let's look at the eight most essential components of a complete marketing plan for the 2022-2023 School Year to prepare you for the 2023 enrollment season.
Written By: Adam Bennett | July 04, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Is your budding small business interested in harnessing the power of video? In this post, I will highlight the importance of video marketing for small businesses, how to overcome several of the obstacles you may encounter with video marketing, and finish up with a few suggestions for developing your strategy.
Forbes reports that “90% of consumers indicate product videos directly inform purchase decisions.” They say that “Companies utilizing video content experience a 41% increase in traffic through web searches” and that the ROI on video is nearly 52%!
Written By: Chad J. Treadway | June 29, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you are new to ad marketing and on the fence about whether to use Google Ads or Facebook Ads as your platform for advertising, this blog post will be helpful to you.
You have many options for advertising your business, including:
- Social media
- Paid search
- Display advertising
Written By: Chad J. Treadway | June 27, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
As small business marketers, we love lead magnets, and it seems like everyone has at least one.
But why? And should you?
The short answer is yes, for these two main reasons:
- They are popular because they work.
- People will often download or access them.
Let me explain to you what they are, why you ultimately need one or more, and the different types, and I will even give you 20 examples!
Written By: Chad J. Treadway | June 24, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you’ve found this, you may already have a basic understanding of pay-per-click (PPC) advertising and its principal advertising platform, Google Ads, formerly known as Google AdWords.
Google Ads has come a long way since its inception in 2000. It allows advertisers to display ads, product listings, and service offerings to web users throughout Google’s broad ad network (properties, partner sites, and apps). Statista, “In 2021, Google’s ad revenue amounted to 209.49 billion U.S. dollars.”
The company derives money from advertising through its Google Ads platform, allowing advertisers to display ads, product listings, and service offerings to web users throughout Google’s broad ad network (properties, partner sites, and apps).
PPC ads continues to be the number 1 tool for marketers worldwide, regardless of your budget, due to its accurate targeting and cost-effectiveness, compared to other marketing avenues.
If you’d like to learn more about Google ads and PPC, I have compiled 85 interesting stats to help you understand how helpful it may be for your small business.
Written By: Adam Bennett | June 22, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Are you struggling to increase your private Lutheran school’s enrollment? Are you worried about increasing your enrollment now that things are starting to open back up? If you aren’t alone, many private schools are in the same situation. The problem isn’t the aftermath of the pandemic or low enrollment. To be honest, it is more than likely your marketing efforts are inefficient.
Here are sixteen strategies to boost your Lutheran school’s enrollment:
Written By: Adam Bennett | June 20, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
In the digital marketing world, the website is one of the most important tools small businesses can use to attract potential clients and spread awareness. According to content marketing firm BrightEdge, organic searches make up about 51 percent of the traffic driven to websites. With search engine optimization (SEO), you can boost the ranking of your web page in the search results and get the attention of a broader consumer base.
The current climate has brought a lot of attention to the importance of having an optimized website for local small businesses. As more companies focus on promoting their services via digital media, it can become slightly challenging to catch the eye of the target clientele.
This is where optimization of a web page can work effectively for marketing. Once the website is ranked within the top results of search engines like Google, you will be able to convince more people to click on it and look for more information.
So are you interested in finding out more about this?
Let’s get started.
Written By: Chad J. Treadway | June 17, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Are we approaching another recession? Possibly. That is according to the banks and economists:
“Recession risks are high — uncomfortably high — and rising,” said Mark Zandi, chief economist at Moody’s Analytics.
Other financial gurus had similar sentiments back in mid-May of 2022:
- Former Goldman Sachs chief executive Lloyd Blankfein warned of a “very, very high risk” of recession.
- Former Fed chair Ben Bernanke cautioned that the country could be poised for “stagflation” — a slowing economy combined with high Inflation.
Regardless of what people think, no one can predict the future. These same economists believed there would be a good chance the next one would come as soon as 2020, after the presidential election. Well, we all know what happened in 2020.
Written By: Chad J. Treadway | June 15, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.