A big part of your private school is being mindful of the sacrifices and prioritizations parents make to give their children the very best opportunities they can. Many schools work hard to keep costs competitive and affordable for their families and strongly believe that money should not be a barrier to a high-quality educational experience.
Here are seven tuition incentives your school may consider offering to one-the-fence parents considering your school.
Written By: Adam Bennett | June 23, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
According to Google, your Business Profile is a free tool that gives you control over how your business is presented on Google Search and Maps. With your Google Business Profile (GBP), you can connect with clients, share updates, showcase your products and services, accept online orders, and more.
In their description of the GBP, Google doesn’t explicitly mention its significant role in SEO and your digital marketing strategies. Its prominent placement is attributed to several factors:
- It appears near the top of Google Search Results Pages (below the sponsored ads), making it highly noticeable.
- The bright yellow reviews catch the eye of viewers.
- Only a few businesses (3) are featured in the local pack.
- It may display the number of years you’ve been in business.
- It may show your business hours of operation.
- A map with pins highlights your location for those with listed addresses.
- Your address is visible if applicable.
- It provides information about the services you offer and links to your website.
As you can see below, the GBP surpasses organic results regarding visibility and prominence.
Written By: Chad J. Treadway | June 21, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Marketing is essential for K-12 private schools as it helps attract students, increase enrollment rates, generate revenue, engage the community, differentiate from competitors, improve programs, and create a positive school environment. By implementing effective marketing strategies, private schools can thrive and remain relevant in a competitive educational landscape.
Here are 14 tips to help market your private K-12 school:
Written By: Adam Bennett | June 21, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Why is it important to think about how you market your K-12 private school? The short answer is that effective digital marketing is important so you can attract students, increase enrollment rates, generate revenue, engage the community, differentiate from competitors, improve your programs, and create a positive school environment.
In this post I will cover the top ten reasons why it is important to market your K-12 private school online.
Written By: Adam Bennett | June 19, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
You probably already know how crucial digital marketing is for your small business. That’s because nobody will discover your business and learn about your brand without it.
Online advertising for small businesses involves the use of many strategies and tactics. As such, it can be challenging to know where to begin. There’s a lot to grapple with if you don’t focus on what matters, such as mastering SEO and content marketing to knowing the best data analytics tools.
As a digital marketer, you should be able to adapt and learn quickly. You must also be ready to pivot into different digital careers if old skills become less in demand. Remember that you will be working with diverse clients and team members. You must be able to know how to communicate and build strong teams.
Written By: Chad J. Treadway | June 19, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
A Google Business Profile (formerly Google My Business) is essential for any local business. However, many companies don’t claim, complete, or fully optimize their business profile.
“Near Me” search queries have surged by more than 200% in recent years. For any local businesses to get found on Google, it starts and finishes with your Google Business Profile (GBP).
We compiled a list of 23 powerful stats and facts demonstrating how vital your Google Business Profile is to local search success.
Written By: Chad J. Treadway | June 14, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Independent school marketing strategies aim to entice potential students and their families to attend and apply to your school. A cohesive strategy is crucial for making your school relevant to your demographic in the short and long term.
If you want your independent school to be at the top of the educational spectrum, staying up to date with the latest school marketing trends and implementing them constantly is important. Therefore, this post looks at three major trends to monitor how to market an independent school and how to ensure its continued growth. We’ll discuss the rationale behind what I think should be your focus demographics, how you can effectively reach out to students and their parents, and how you can maintain their loyalty to your school through a solid online presence and digital marketing strategies.
Written By: Adam Bennett | June 12, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Let’s face it, striking the right balance on social media to attract new students and retain current ones can be challenging. Your private school may miss out on a vast student and parent base without an online presence. However, bombarding your audience with excessive posts can result in losing their interest. So, how can you effectively engage your social media audience without risking their disengagement?
In many ways, cultivating a social media following is similar to building real-life relationships. Imagine attending a networking event—would you prefer to connect with someone who genuinely engages you in a meaningful discussion about your interests or who relentlessly tries to sell you something? Similarly, your private school can keep students and their families interested and engaged by fostering a friendly rapport on social media. Instead of simply broadcasting information, initiating conversations and actively listening to your audience can go a long way in building connections.
Remember, your goal is to reach your ideal student body, many of whom are active on social media platforms. You can effectively grow your private school by sharing compelling and share-worthy content through the appropriate channels. And when in doubt, incorporating pictures of puppies, kids, and cats is always a good idea. After all, it is the Internet, and such content tends to resonate with a wide audience.
Now, let’s explore the top seven social media marketing rules for private schools:
Written By: Hannah Kilpatrick | June 07, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Is email marketing a key consideration for your private school? If so, you might be pondering which is the best email marketing software to use?
Choosing the appropriate email marketing service can significantly influence your school's marketing strategy and the success of your email marketing campaigns.
This article compiles a list of seven of the leading email marketing services suitable for private schools.
Written By: Adam Bennett | June 05, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
In the world of SEO, there are numerous myths and misconceptions that can cloud our understanding of effective search engine optimization strategies. It’s essential to debunk these myths and separate fact from fiction to ensure you make informed decisions for your small business website. In this comprehensive guide, we will explore and dispel 30 common SEO myths, providing valuable insights and recommendations to help you navigate the complex landscape of search engine optimization. So, let’s dive in and unravel the truth behind these SEO myths to unlock the full potential of your online presence.
Written By: Chad J. Treadway | May 31, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you are a small business owner in North Carolina or looking to start your own, you may need some extra capital to help get you started.
But the question becomes, what does a banker want from you?
When a banker considers making a small business loan, they typically want to assess the borrower’s (your) ability to repay the loan. They will consider several factors, such as your credit history, business revenue, expenses, and the collateral available to secure the loan.
Here are some specific things a banker may want to know when making a small business loan:
Written By: Chad J. Treadway | May 29, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In today’s digital world, private and independent schools face tough competition in attracting attention from potential students and their families. To stand out from the crowd, it’s crucial to make the most of marketing strategies that can you help drive traffic to your school’s website.
In the sea of sameness and endless information, it can be difficult to stand out. While this is challenging, it’s not impossible to target your ideal student and family. One of the most effective ways to increase traffic to your school blog is by incorporating visual content into your posts.
In this article, I will be discussing what visual content is and how it can help you drive traffic to your school’s website.
Written By: Adam Bennett | May 24, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.