Are you looking to showcase your business to your ideal B2B clients and drive substantial growth? If so, you need more than just great content; you need a well-crafted content marketing strategy.
Without strategic alignment, even the most well-produced content will fail to attract, engage, and convert your target buyers. However, with the right strategy, your content can solve prospects' problems and position your brand as the obvious solution when they're ready to make a purchase.
This post will walk you through a proven 7-step framework for developing an effective B2B content marketing strategy from scratch.
Written By: Adam Bennett | October 30, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Are you looking to boost your school's online presence? Are you searching for an educational Casper to craft killer content that's optimizable and shareable? Well, my friend, it's time to call in the Ghostwriters!
A good ghostwriter won’t scare you but will help your website and social media feeds with their educational expertise and SEO sorcery. With a flick of their ghostly pens, they’ll conjure up spellbinding articles, bone-chilling blogs, and thrilling case studies that'll have your audience howling for more.
Written By: Chad J. Treadway | October 25, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Small business owners know that they can succeed better with enough social media presence. There are available strategies and tools to help social media marketers promote various products and services without having to go overboard.
Social media specialists are familiar with some of the common tactics to let small businesses make it - even if the competition seems tough. The better they are at using the right tactics, the better that businesses can become famous. Promoting on social media without spending a lot of money can be done as long as the right experts and professionals are hired.
Written By: Hannah Kilpatrick | October 23, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
In the fast-paced world of online business, the quest for SEO success can sometimes lead down a treacherous path. Small business owners, eager to boost their online presence and climb the search engine rankings, often encounter the seven deadly sins of SEO. These transgressions, like the sins of old, can lead to downfall and suffering. But fear not, for in this blog post, we will explore these digital sins through captivating fictional but practical stories of business owners who have fallen victim to their allure.
Written By: Chad J. Treadway | October 18, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you work in social media and you’re anything like me, the ever-changing world of social media platforms can make you want to lay on the ground, blast some Zach Bryan in your air pods, and have a good, uninterrupted cry. (When will Mark Zuckerberg stop making useless Meta updates that don’t work? The world may never know.) Additionally, if you’re still hanging in here with me, you also feel guilty at the first sign of burnout and stress because let’s face it- you freaking love your job and you feel lucky to have it. (We’re all friends here, let’s be honest; you couldn’t catch me dead working in a job where I can’t be creative and have fun. I’d be the worst accountant ever.)
In recent years, social media platforms have become the go-to place for businesses to reach their target audiences. As a result, social media jobs have become some of the most demanding marketing jobs in the industry. Social media managers are responsible for creating and executing social media strategies, managing multiple social media accounts, analyzing data, and staying up-to-date with the latest trends. With social media platforms constantly evolving, social media managers must be adaptable and able to pivot quickly. These jobs often require long hours and the ability to work under pressure, making them some of the most challenging but rewarding marketing jobs available. This job keeps us on our toes, makes it hard to turn off our brains at night, and can truthfully make it difficult to put our phones down and relax.
So if your social media job is sucking the life out of you, I completely get it and I’ve been there. (Maybe one day I’ll share the story, but I’m going to leave you on a cliffhanger until then.)
Here are five tips that I use in my own, real life outside of the internet to find a consistent balance between life and work:
Written By: Hannah Kilpatrick | October 16, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Have a social media account but don’t know how to engage your audience? Are you confused about where to begin? Well, don’t fret because we have got you covered.
Today, we're diving into the captivating world of storytelling on social media and how to master the art of engaging your audience.
In this age of digital overload, where attention spans are shorter than ever, the ability to tell a compelling story can make all the difference. It can help in creating meaningful connections and driving engagement on social platforms.
We'll embark on this journey together, exploring the critical elements of compelling social media storytelling and providing you with practical tips and strategies to make your content stand out.
So, grab your favourite beverage, get cosy, and let's uncover the secrets to becoming a social media storytelling maestro.
Are you looking for ways to market your school to parents? In the competitive world of private education, marketing your private school to parents is crucial. This comprehensive guide will delve into seven ways to market your school to parents.
Written By: Adam Bennett | October 11, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
The road to social media marketing success is filled with perilous pitfalls. It's all too easy for small businesses to lose sight of their core values and make missteps that jeopardize their reputation and relationships with clients and customers.
In this post, we'll explore how the seven deadly sins - lust, sloth, gluttony, envy, wrath, greed, and pride - can manifest as toxic traits that undermine social media strategies. We will also illuminate the hidden hazards so you can navigate the social media landscape thoughtfully and authentically, avoiding the cardinal mistakes that can lead many small businesses astray. If you want to fortify your social media presence against the seven sins of social media marketing, read on - the devil is in the details.
Written By: Hannah Kilpatrick | October 11, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
In the fast-paced world of private school email marketing, success hinges on the finer details. Every email you send is an opportunity, but every mistake can be a missed connection. That's why it's crucial to delve into the intricacies of effective email campaigns, and in this blog post, we're about to embark on that journey.
Written By: Adam Bennett | October 09, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
In the ever-evolving landscape of digital marketing, content reigns supreme. It’s the heart and soul of your small business’s online presence, the bridge that connects you with your audience, prospects, and the key to unlocking growth. However, like any journey, the path to content marketing success is fraught with pitfalls.
Written By: Chad J. Treadway | October 04, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
On-page SEO is one of the most important ranking factors in Google's algorithm. Knowing how to optimize your content and considering a few factors before posting can save you a lot of time, frustration, and money. On-page SEO is the practice of optimizing your content on a website. Optimizing your content includes many factors. Today, we will discuss the top on page SEO tips you need to know to properly optimize your site and improve search visibility.
Written By: Chad J. Treadway | October 02, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In the digital age, with countless businesses vying for visibility on search engines, the importance of Search Engine Optimisation (SEO) cannot be overstated. However, many still perceive SEO as just a practice of stuffing articles with keywords. Today, an SEO consultant's role extends far beyond this simplistic view, encompassing a wide range of tasks that ensure a holistic approach, compared to traditional marketing techniques.