As a small business owner, creating an online presence that can help you build your brand and engage with your clients is essential. Social media provides an excellent platform for doing just that - allowing you to connect and interact with current and potential clients in meaningful ways.
According to Statista, approximately 4.89 billion people worldwide are estimated to use social media, highlighting its vast reach and potential audience for small businesses.
However, managing accounts across multiple networks can be overwhelming. To make things easier, I’ve compiled ten tips below for small businesses looking to use social media channels more effectively and efficiently!
Written By: Hannah Kilpatrick | November 15, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
As a small business owner, you understand the vital role that content plays in promoting your products or services. However, creating quality, visually appealing, and engaging content can be challenging, especially when resources are tight. Don’t fret! There are plenty of tools available to help you craft compelling content without breaking the bank. Let's explore some of them.
Written By: Chad J. Treadway | November 15, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Market research can feel overwhelming for small business owners. With so many tools, how do you even know where to start? Don't worry; I've got you covered. I've rounded up 24 top market research tools to help take the guesswork out of choosing the right one for your business.
Whether you need to get insights on your clients, analyze the competition, or improve your website and marketing, these tools are something for everyone. Many are even free or have free versions, so small businesses can benefit without breaking the bank.
Let's dive in!
Written By: Chad J. Treadway | November 15, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Email marketing is a powerful tool for small businesses. It allows you to build better client relationships, increase open rates, and boost your brand's credibility. Here's a list of 32 practical tips that can significantly improve your email marketing strategy.
Written By: Chad J. Treadway | November 15, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
As a small business owner, you know how important it is to get your brand seen by potential clients. But cutting through the noise and reaching your target audience can be challenging, especially with limited marketing resources.
Pay-per-click (PPC) advertising is quickly becoming an essential component of digital marketing for small businesses. It allows you to get your ads in front of people who are already searching for your products or services.
And among the PPC platforms, Google Ads stands out as one of the most effective solutions. Recent data shows just how prominent Google Ads has become. According to Statista, ad spending on Google Ads is expected to surpass $175 billion by 2027. The platform accounts for 71% of the global search advertising market share.
With numbers like that, it's clear Google Ads should be part of your small business marketing strategy. In this post, we'll explore 10 compelling reasons to use Google Ads. By understanding the key benefits, you can determine if it's the right fit to help you acquire more clients and grow your business.
Written By: Hannah Kilpatrick | November 13, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
With over 4.55 billion active social media users worldwide, social media advertising provides an unparalleled opportunity to reach and engage with your target audience. In fact, social media ads demonstrate impressively high engagement rates, with Instagram ads generating up to 10 times more engagement than other digital ads. Plus, 75% of businesses find social media advertising helps them effectively target ideal clients. The ROI potential is also immense - for every $1 spent, businesses earn an average of $2 or more in return. Even influencer collaborations on social media can be highly effective, with 74% of consumers relying on social recommendations to guide purchases.
If you're looking for an affordable way to grow your small business and boost results, social media advertising is a strategic avenue you need to consider. In this post, we'll explore the key benefits, best practices, and steps to get started.
Written By: Hannah Kilpatrick | November 13, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
According to HubSpot, companies that blog have 55% more website visitors than those that don't. Yet consistently creating valuable content is a constant challenge for small service area businesses. This post will help you overcome limited time and resources to establish a content strategy that drives real results.
Written By: Adam Bennett | November 13, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
With email marketing being an essential channel for every business, choosing the right email marketing platform is critical. But with so many options available, determining which solution best suits your needs can be daunting.
To simplify the selection process, here is an overview of the top email marketing platforms categorized by whether they primarily serve small, medium, or enterprise businesses.
Written By: Chad J. Treadway | November 13, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Search Engine Optimization (SEO) continues to evolve, with new technologies and trends shaping the landscape. In 2024, several key developments are set to influence how businesses optimize their websites for search engines. Here are the 25 most effective SEO techniques you should adopt to drive organic traffic in 2024.
Written By: Chad J. Treadway | November 13, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Running social media for your small business can feel overwhelming, especially if your resources are limited. But with some planning, creativity, and the right tools, you can build an impactful social presence without breaking the bank. In this post, we'll explore tips to maximize your budget while connecting with your audience.
Written By: Hannah Kilpatrick | November 13, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Social media is dominating marketing. With 4.55 billion global users, platforms like Instagram and TikTok have become vital for reaching audiences. But posting alone isn't enough. Specialized tools provide the analytics, automation, and optimization that take social media efforts to the next level.
This post will explore some of the top apps and software for supercharging your social media marketing efforts in 2024. Whether you need to schedule content, monitor brand mentions, identify influencers, or go in-depth with analytics, there are fantastic options to fit every need and budget.
I'll provide an overview of key features, limitations, and ideal use cases across three main categories:
With your stack's right social media tools, you'll be well-equipped to elevate your strategy and results. Let's dive in!
Written By: Hannah Kilpatrick | November 13, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
In today's fast-moving business world, your brand's visual identity is like its distinct mark in the busy marketplace. It's not just a logo; it's how your business appears to everyone. It's the first impression that sticks with potential customers and is a powerful tool for standing out and being remembered. In this article, we'll explore why visual identity is a vital asset and why periodically updating it is a smart move for brands. We'll also uncover the often-overlooked significance of product packaging as a key element of visual identity.