Social media isn't just a nice-to-have these days - it's a must-have that can make or break your enrollment goals. But simply creating accounts isn't enough. Tracking performance through data-driven metrics is crucial to demonstrate tangible returns on investment (ROI) and unlock social media's true potential for your k-12 private school.
Think about this, the average engagement in the education field hovers between 0.5-4% depending on the social media platform. This means that savvy private school admissions directors, marketers, and principals can use analytics to unlock far greater gains. Whether your current private school social media strategy lacks direction or needs a fresh injection of data intelligence, this post reveals how to transform digital efforts into enrollment momentum.
Written By: Hannah Kilpatrick | January 29, 2024
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
In today's competitive educational landscape, private schools like yours must utilize effective marketing strategies to attract prospective families and increase enrollments. This task involves more than just advertising your school; it requires a multi-faceted approach highlighting your unique offerings, communicating your brand identity, and leveraging data for continual improvement.
This guide will delve into some key private school marketing strategies, including developing branded assets, promoting signature offerings, and tracking metrics for continual optimization. Whether you're a private school decision-maker, a marketer, or a parent researching educational options for your child’s school, this post will provide valuable insights into the world of private school marketing. Let's explore these strategies in more detail.
Written By: Adam Bennett | January 29, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
When you always create a happy environment for your customers, the likelier they are to buy from your business. With that in mind, here are some strategies you can apply that can help make your customers happier with you.
Communication is the lifeblood of any school community. For private schools, clear and effective communication is vital for building strong relationships with students, parents, faculty, alumni, and other stakeholders. An influx of information confronts today’s private schools — from social platforms to text alerts to old-fashioned flyers. So, how can schools cut through the noise to share their vision, values, and critical updates compellingly?
Enter email newsletters — an often overlooked yet highly potent communication tool in a private school’s arsenal. Email newsletters are more than a simple bulletin; they represent a customizable platform to inform, engage, and connect your community regularly.
This comprehensive guide shares creative strategies, formatting tips, metrics to track, and real-world examples of email newsletters successfully employed by top private schools. You’ll uncover common pitfalls to avoid and key ingredients that make these publications shine. So, let’s explore how email newsletters can become an invaluable communication vehicle to bind your community closer together!
Written By: Chad J. Treadway | January 24, 2024
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
As a private school administrator or marketer, you know that online visibility is critical for student recruitment and retaining families. An experienced SEO agency can optimize your school's website and improve search engine rankings. Before hiring an agency, keep these five things in mind:
Written By: Adam Bennett | January 22, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a local small business owner, you understand the value of marketing but may need help knowing where to start on a limited budget. The good news is you can promote your products and services around town without expensive campaigns if you get creative. This article outlines 15 tested tips to market your startup or small business in your hometown for less.
Written By: Chad J. Treadway | January 15, 2024
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
As a private school admissions officer, your primary responsibility is to get more potential families to enroll their children in your institution. While there are many ways to attract new students, leveraging email marketing is one of the most effective methods in today's digital age.
Email sales cadence is the art of crafting a set of automated emails that are sent to your prospective families, designed to be compelling and informative in order to nurture them through the sales funnel. In this blog post, we will discuss how a private school can effectively use an email sales cadence to walk a potential family through the sales funnel.
Written By: Adam Bennett | January 10, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
If your private school struggles with lagging enrollment, it’s time to get serious about marketing. With competition stiff, you need a strategic plan to stand out and attract families to choose your school.
This guide will walk you through everything you need to know, from defining your brand to measuring results. Follow these steps, and you’ll be on your way to boosting inquiries and enrollment at your school.
Written By: Chad J. Treadway | January 10, 2024
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Strapped for a marketing budget as a fledgling small business starting out or a local shop in need of some help? Don't despair. With a strategic mix of affordable digital tactics and grassroots elbow grease, you can actively promote your brand to the right audiences without breaking the bank. This post arms small business owners like you with actionable tips for maximizing exposure via social media ads, email marketing automation, search optimization, cross promotions, and other cost-effective tricks of the trade.
Written By: Chad J. Treadway | January 08, 2024
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Imagine an incoming class with rows of empty desks come fall, making for a looming and disheartening budget shortfall or the growing prospect of pivoting operations altogether.
For many storied private K-12 institutions, declining enrollments pose an existential threat. As birth rates taper off, public magnets siphon top talent, and families prioritize affordability, attracting and retaining students grows more cutthroat every admission cycle, no matter the school's heritage, awards, or Ivy League matriculation rates.
Yet a small but growing cadre of school administrators are halting the downward spiral through savvy digital marketing transformations. Rather than resigning their school's fate to changing demographics, these leaders actively court contemporary parents by revamping messaging, showcasing community, and eliminating friction across the prospect journey.
The results? Double-digit growth in applicant volume and enrolled students for five straight years and counting.
This will explore ten powerful strategies using real-world examples and data to showcase tangible impact. With declining enrollment plaguing many institutions, evolving your marketing approach is critical.
So whether you oversee admissions or marketing, consider these examples a blueprint for reversing the tide at your institution. With some concerted effort, defying downbeat projections remains within reach. Let’s get started.
Written By: Adam Bennett | January 08, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
In today's digital landscape, voice search is quickly becoming a dominant force, revolutionizing the way people search for information online. As more and more individuals across the globe utilize voice assistants like Siri, Alexa, and Google Assistant, it is essential for businesses to adapt their website design and SEO strategies to accommodate this growing trend. By optimizing your website for voice search, you can unlock its true potential and reach a wider audience. In this article, we will provide you with a comprehensive roadmap to optimizing your website for voice SEO, ensuring your online presence remains relevant and competitive in the ever-evolving digital world.
Outbound marketing methods like print ads and radio spots have been a staple for private school promotion for decades. However, these interruptive tactics no longer capture parents' attention or drive enrollment growth.
Why? Modern parents now actively research educational options for their children online and via social connections. This calls for a dramatically different approach to attract and engage prospective families.
Enter inbound marketing – an integrated methodology designed for the digital era parent journey.
Written By: Chad J. Treadway | January 03, 2024
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.