Recent years have brought immense change to education landscapes nationwide. Between decreasing public funding, growing charter and private school options, and families relocating more fluidly, private schools face more competition than ever in attracting the right students. However, with this challenge comes an opportunity for mission-driven schools to thrive.
Obviously, attracting and retaining students is critical for private school administrators. While your school likely offers tremendous value, parents won't know about you and your school if the right marketing strategies aren’t in place. This guide will help walk you through some ideas and help you develop an integrated marketing plan that separates your school from the competition.
Written By: Adam Bennett | December 27, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Building an active social media presence is now essential for private schools to reach prospective families and meaningfully engage their current communities.
However, not all social media strategies are created equal. Launching profiles across various platforms and sharing random updates will not achieve your desired results. A cohesive social media marketing plan tailored specifically for your school is crucial. And it all starts with understanding your target audiences intimately.
This blog post will guide you through conducting an in-depth social media audience analysis for your private school. We will cover:
- Assembling a skilled team to collaborate on social strategy
- Defining your key parent and student personas through demographic and psychographic data
- Identifying the most relevant platforms where your personas are active
- Gaining insights into audience preferences via interviews and focus groups
- Monitoring competitor social media activity to analyze successes and opportunities
- Tailoring highly engaging, creative content based on what you uncovered about your community
- Measuring performance through social media metrics to optimize further
Follow this comprehensive framework for audience understanding, and you will be equipped to develop a student-centered social media strategy that resonates with your broader community and propels your school’s online presence to the next level.
Written By: Hannah Kilpatrick | December 26, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
What key factors do you think most influence Gen Z and millennial parents' private school selection? Compelling academics? Nurturing community? Whatever it is, getting the attention of these parents in a competitive private school marketplace is challenging but critical to driving your school's enrollment. Private schools like yours can effectively communicate your value proposition and stand out by taking a strategic, multi-faceted approach. This article outlines the five steps for marketing your private school to parents.
Written By: Chad J. Treadway | December 20, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Does your small business website design feel stuck in the 2000s? They may feel like this if cluttered with excessive graphics, animations, and text or heavy use of generic stock photos. The worst culprit is the fixed sites that don’t have a responsive design and don't work on mobile devices.
Let's face it: website design trends move fast, so don’t beat yourself up if your site is still using one of the above (except the fixed with, then you should beat yourself up). Visitors may click away out of boredom before truly engaging if your site lacks the latest innovations.
Scroll arrows are a subtle yet critical element that can make or break users' experience. Yes, those tiny directional arrows we barely notice.
Creative scroll arrows don't just point visitors where to go next. These micro navigation elements set the tone for an intuitive, modern, and visually appealing journey.
That's why forward-thinking businesses and organizations are tapping designers to craft custom scroll arrows that captivate users across devices. But if you say, “I'm not sure what makes scroll arrows creative” or “how to incorporate them.” Read on as we decode the latest scroll arrow innovations, taking sites to the next level.
Written By: Chad J. Treadway | December 18, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.