Let's be honest - when you're knee-deep in an emergency plumbing call at 3 AM or racing to fix Mrs. Johnson's AC during the hottest day of summer, writing a mission statement is probably the last thing on your mind. Who has time for business planning when you're busy keeping the phones ringing and putting out fires (hopefully not literal ones)?
But here's the thing: while you're focused on the daily grind of running your home service business, your competitors are building brands that customers remember. And no, slapping "Quality Service, Fair Prices" on your truck wrap isn't exactly breaking new ground in the industry.
Your mission statement isn't just some corporate buzzword bingo - it's the foundation that guides everything from how your technicians treat customers to how you position your company in an increasingly crowded market. Plus, it gives you something better to say than "uh, we fix stuff" when your kid asks what you do for a living.
Written By: Adam Bennett | March 10, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
It's 2 AM on a brutally cold Sunday morning when the temperature suddenly plunges to record lows. While most of the city sleeps, two equally skilled plumbers are about to learn a valuable lesson about modern business – and one of them is going to make significantly more money.
Meet Mario and Luigi, two brothers who've been in the plumbing business for over a decade. Both are exceptional at their craft, have stellar reputations, and keep their customers happy. Mario, the older brother, prides himself on his word-of-mouth reputation and active Facebook page. He posts regularly, shares customer reviews, and even dabbles in local Facebook groups. Luigi, while just as traditional in his service approach, made one small additional investment: a basic business website.
As the temperature drops well below freezing, pipes across the city begin to burst. Dozens of panicked homeowners, woken by the sound of water spraying from frozen pipes or finding their water isn't running at all, grab their phones. Their frantic Google searches for "emergency plumber near me" and "24/7 plumbing service" light up the night.
Here's where our tale gets interesting.
Written By: Adam Bennett | March 05, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
It's 10:30 AM. You're already on your third service call of the day when your phone buzzes. Another customer asking the same question you've answered three times this week: "How do I know if this is really an emergency?"
You pull into your next job, thinking about all the calls you could avoid if people just knew the basics. The simple stuff. The things that are second nature to you but mysteries to your customers.
Meanwhile, across town, your competitor just posted their third "how-to" video this week. Their phone is ringing. Their videos are showing up when your potential customers search for help. And here you are, with all that knowledge locked in your head, still planning to "get around to video marketing someday."
Written By: Adam Bennett | March 05, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Sarah Martinez stands in her kitchen, staring at the growing water stain on her ceiling. Between juggling her work-from-home schedule and getting the kids to soccer practice, this is the last thing she needs. Like 97% of homeowners these days, her first move is to pull out her phone and search "reliable plumber near me."
Here's the question that could make or break your business: When Sarah (and countless homeowners like her) searches for help, will she find your company or your competitor's?
Written By: Chad J. Treadway | March 03, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
