Let's face it: running a home service business isn't getting any easier. Your customers don't just want good service anymore – they want an experience. According to SuperOffice's latest research, delivering that experience is now the top priority for businesses over the next five years. Why? Because more than 8 out of 10 customers are willing to pay more for better service.
The numbers tell a compelling story: the home services market is projected to grow by $6.54 trillion by 2028, with a remarkable 40.34% annual growth rate,according to Technavio. Even more impressive, the online on-demand segment alone is expected to reach $9.03 billion by 2028. That means there's never been more opportunity – or more competition.
Written By: Adam Bennett | March 12, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Picture this: A potential customer needs your services. Maybe their pipe just burst (plumbers), their AC died during a heatwave (HVAC), or their roof is doing a brilliant impression of a waterfall (roofers). They Google your business, click your link, and... wait. And wait. And wait some more. Congratulations! They've already hit the back button and called your competitor, who's probably driving to the job while your website is still trying to load that massive header image you thought looked cool.
If this scenario makes you break out in a cold sweat, stick around – because we're about to dive into how your website's speed is directly impacting your bottom line. And unlike those motivational posters in your office, these numbers actually mean something.
Written By: Chad J. Treadway | March 12, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you've been keeping up with tech news lately, you might have seen some alarming headlines about Google having to "break up" with its Chrome browser. As a home service business owner who's worked hard to establish your online presence, it's natural to worry about what this means. Will your carefully crafted website suddenly disappear from view? Will potential customers no longer be able to find you when their pipes burst or their AC goes kaput?
Take a deep breath. While the term "divestiture" sounds like something that might require a prescription medication to treat, the reality is far less concerning for your business website than those dramatic headlines suggest.
In this comprehensive guide, we'll unpack what Google's Chrome divestiture actually means in plain English, clarify some important distinctions between Google's search engine and its browser, and, most importantly, explain why the core principles that drive your website's visibility remain rock solid. We'll also provide practical, levelheaded strategies to ensure your home service business continues to thrive online, no matter what browser changes may come.
So, before you start frantically calling your web developer in a panic, let's dive in and separate fact from fiction. After all, when it comes to your online presence, it's better to be informed than in-fear-med.
Written By: Chad J. Treadway | March 11, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Let's be real - as a home service business owner, you've probably got mixed feelings about social media marketing. Maybe you've tried posting a few times and got crickets. Maybe you're wondering if your customers even use social media to find services like yours. Or maybe you're just too busy actually running your business to figure out yet another marketing channel.
Here's the thing: social media isn't just for influencers posting about their morning coffee or the latest dance trends. It's become a crucial tool for local businesses to connect with customers, showcase their work, and, yes - actually book more jobs. In fact, nearly 7 out of 10 consumers rely on reviews for local businesses, according to BrightLocal.
This guide cuts through the fluff and focuses on what actually works for home service businesses on social media. There is no fancy jargon, no complicated strategies—just practical steps to help you build a social media presence that brings in real leads and customers.
Written By: Hannah Kilpatrick | March 10, 2025
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
