You may think that your school has been doing all the right things. However, how sure are you that people that matter have heard about your school or the things you have been doing? Merely doing the right things does not guarantee that your target audience is aware of your existence. Your target audience – families in your community, as well as the surrounding areas of your operation – need to know!
Suppose this is the case with your private school, and your entire organization agrees that you need to come up with a more effective and robust marketing strategy to lure more applicants in. In that case, one of the proven techniques you need to consider is using inbound marketing, together with other tested methods.
Written By: Adam Bennett | April 13, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Blink, Blink goes the cursor as you stare at the screen with your hands poised above the keys. You know you need to write a blog post for your Christian private school, but the looming cursor seems to be taunting you.
I know it can be difficult to constantly develop interesting blog topics for private schools. If you have been at this a while, many of you will reach a point where it seems like you are saying the same thing over and over.
To help you shake things up a bit, I've compiled a list of 101 blog post ideas to help get you a jump on your private school's blog.
Written By: Adam Bennett | March 21, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
It ultimately comes down to marketing when it comes to growing enrollment at a private Christan school. You have to tell your school's story to attract parents, caregivers, and families. The stories you tell need to entice them to join your community.
These families usually have multiple options, from public school, home school, and other private schools in your area. Storytelling and marketing are how you stand out!
Parents typically have a list of questions in mind when they begin their school search:
- What makes your school different?
- What are the criteria for hiring teachers and faculty?
- What is the school's mission, philosophy, and religious affiliation?
- How can we, as parents, be involved?
- What are the expectations for communication with parents?
- What results can we expect if we send our child to this Christian school?
- What are the school's challenges? What are the areas at the school that need improvement?
You may have heard the saying, “We are all singing from the same page.” When marketing your school, you must ensure that all your advertising and marketing materials are “singing from the same page.” Therefore your website, social media presence, and personal interactions should all be consistent when answering the questions listed above.
Make sure that you deliver on what you promise regarding communication and scene-setting. This will reassure parents they are making the right choice. If you do this right, they can see their child or children at your school, in your classrooms, in your seats, learning from accredited Christan teachers if you can paint that picture for them.
Knowing a prospect's motives, in this case, the parent, allows you to create buyer personas and narrow the target of your advertising and marketing tactics.
Written By: Adam Bennett | March 02, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
In an ideal world, every student who would be a good fit for your Lutheran private school would apply.
However, with stiff competition and a plethora of information on Christian private school education, it's even harder now to make parents and students aware of your school in the first place.
Furthermore, just a small percentage of parents who have heard of your school will decide to apply. So, what can you do to raise initial awareness of your institution while also improving private school enrollment?
Creating a private school marketing strategy centered on your enrollment funnel could be the solution.
Understanding the private school enrollment funnel is the first step in properly optimizing your marketing.
Here's an explanation of how the enrollment funnel works, how to create marketing materials for each stage, and how to differentiate your marketing strategy within each stage to appeal to your two most key marketing personas (students and parents).
Written By: Adam Bennett | February 23, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
