Before going any further, let us agree on one thing. The main goals of your school's website are to leave a lasting impression, educate, and inform prospective students and parents. To achieve this, you need a functional and high-quality website.
Sure, you can sign up for an online web design course or use one of the many do-it-yourself web page building solutions you can find online. You can even ask one of your students to create a decent website for you. It may only cost you some pizza money.
However, you need to understand that you are investing in a website that will showcase your school to prospective students and, more importantly, their parents. You can best do that with a website that provides a great user experience, reliability, and design.
Here are some factors to consider when choosing between do-it-yourself websites and professionally made ones:
Written By: Adam Bennett | July 18, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Which is better, a small digital marketing agency or a large one? The short answer is it depends on your needs.
Don’t you love my vagueness there!
Before diving into this topic, let’s define a small school by student enrollment. Educators and researchers have not come to a clear consensus on what constitutes a “small” school or a “large” school. Research indicates, however, that an appropriate and effective size is 300-400 students for an elementary school and 400-800 students for a secondary school. Now, I care to bet your private school falls somewhere below that.
If you are a large school, you might think that you need a large agency, and if you are a small school, you may think that a smaller agency might be the best fit. I would argue that it’s a moot point. It boils down to whether you want your school to be a number, or would you rather have a deeper personal relationship with your agency?
Think about this, if you look at Dunbar’s Number, which according to Wikipedia, “is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships.”
Ideally, it is somewhere around 150 people. This includes your work colleagues, clients, family, friends, or other interpersonal relationships. Therefore, an agency with around 100-150 active monthly clients is a good starting number as this is most likely spread across a handful of people.
Let’s look at a small agency versus a large agency.
Written By: Adam Bennett | July 11, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Let’s face it, as a private school administrator, it can be challenging to develop a school marketing plan, let alone a digital marketing plan. How do you know if your plan is as thorough and effective as possible?
To alleviate some of that anxiety, we've produced this guide to help you, the Christian private school administrator. It will walk you through the process of developing a marketing plan that leaves no stone untouched.
Let's look at the eight most essential components of a complete marketing plan for the 2022-2023 School Year to prepare you for the 2023 enrollment season.
Written By: Adam Bennett | July 04, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Are you struggling to increase your private Lutheran school’s enrollment? Are you worried about increasing your enrollment now that things are starting to open back up? If you aren’t alone, many private schools are in the same situation. The problem isn’t the aftermath of the pandemic or low enrollment. To be honest, it is more than likely your marketing efforts are inefficient.
Here are sixteen strategies to boost your Lutheran school’s enrollment:
Written By: Adam Bennett | June 20, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
