Are your independent school's advertising efforts yielding the desired results? Are you confident in the accuracy of the data that informs your decisions? In the world of online advertising, precision and insight are paramount. This means that accurate conversion tracking is the linchpin of success for your school's marketing endeavors. As a private school administrator seeking to optimize enrollment and engagement, understanding the intricacies of conversion tracking can spell the difference between thriving campaigns and missed opportunities.
Here are the six biggest mistakes most private schools make with their Google Ads:
Written By: Hannah Kilpatrick | September 20, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Building a strong and genuine online community has become a cornerstone of success in the ever-evolving social media landscape. As K-12 schools strive to connect with their students, parents, alumni, and a wider audience, the platform that stands out for its visual storytelling and engagement potential is Instagram.
In this blog post, I share my top 13 tips to master the art of authenticity, consistent engagement, and providing value to your followers on Instagram.
Written By: Hannah Kilpatrick | September 18, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
As a private school administrator, you’ve diligently worked on marketing your institution online. However, there’s a persistent challenge in closing the gap as people are reluctant to commit to tours. The solution solution is to allow individuals to experience your school from the comfort of their homes.
Harnessing the capabilities of 3D walkthroughs and videos, you can offer prospective students and parents a virtual tour of your school. This immersive experience transports them into a digital realm, unveiling every aspect of your campus for exploration. Similar to Google Street View, these technologies grant a firsthand encounter within your school’s confines.
In the upcoming sections, we’ll unveil the transformative influence of 3D tour technology and videos on K-12 schools and families. We’ll delve into the pivotal advantages families gain, the informed choices they make, and the time savings they experience. We’ll examine how schools armed with these tools gain a competitive edge, foster relationships, and offer an enduring archival value. Furthermore, we’ll explore the integration of videos, adding depth and emotion to this digital journey.
If you’re prepared to unlock the doors to a novel method of exploring K-12 private schools, embark on this voyage of discovery. Discover how these cutting-edge technologies redefine our perception of campuses and revolutionize how families select the optimal educational environment for their children. This expedition promises to reshape your outlook on school tours, providing a front-row seat to a future of limitless exploration.
Written By: Adam Bennett | September 11, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
K-12 schools must distinguish themselves and forge meaningful connections with potential students and their families in the ever-evolving realm of education choices.
As a K-12 school administrator, you may find yourself at a pivotal juncture. Standing out and creating meaningful connections with potential students and their families isn’t just an aspiration. It’s a necessity. Your hard work has garnered interest, but how do you sustain and deepen that engagement? This is where the power of a drip campaign shines.
In this post, I will walk you through what they are, why your K-12 school needs one, how to write one and provide you with an example!
Written By: Adam Bennett | September 06, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
