Blogging is a hugely versatile digital marketing activity. Yet, most marketers and SMB owners limit their use of blog posts to attract awareness-stage consumers to their websites.
Sure, using blogging in combination with SEO to maximize high-quality website traffic is a great way to boost brand and product awareness — especially if you consider that 51% of all content consumption comes from organic search and that the most effective content formats include short-form and long-form articles.
Nonetheless, that doesn't mean you should neglect your company blog's role in nurturing leads and creating sales. With the right approach, producing and publishing blog content can benefit your brand during every sales funnel phase, helping you easily reach your conversion goals.
So, if you're looking to up your digital marketing strategy to make it easier to attract, engage, convert, and retain customers, here's how to use your company blog to reach your goals.
You don’t need me to tell you that video marketing has boomed in the past few years. In fact, more than 90% of marketers want to continue with it based on the impact they’re seeing (Source: Biteable).
But as we become more accustomed to videos, either through video marketing or through changes in our content preferences (with the presence of TikToks, YouTube Shorts, and Reels), we’re also creating an opportunity for something bigger: The rise of video testimonials.
Even experts agree with this statement. Inigo Rivero, the marketing director at House of Marketers and one of the first EMEA employees at TikTok, addresses the potential of video marketing by saying:
“Video testimonials are a game-changer in content marketing! They make reviews more relatable by adding real faces and voices, increasing their authenticity. They’re not just reviews; they are engaging stories that tap into our emotions and make us feel connected to the brand.” (Source: LinkedIn)
For this piece, other experts have also shared their insights on how they incorporate video testimonials to maximize customer trust. We’ll also share some testimonial examples. Let’s dig in, shall we?
In the digital age, a well-crafted website is your business's storefront, first impression, and salesperson—all rolled into one. However, many small business owners are missing crucial strategies that could transform their online presence. The roadmap to a stellar website involves a holistic approach that caters to your business needs and audience’s expectations. Cube Creative shares more insights in the article shared below.
Running a small business is both rewarding and challenging. One of the biggest challenges is getting the word out about your business without breaking the bank. Fortunately, numerous cost-effective marketing strategies and tools can help you reach your target audience without a hefty price tag.
In this article, we’ll explore the benefits of cost-effective marketing, highlight some free and low-cost tools, and share practical tips to help you get started.
