When you think of rural America, you might often think of steep mountains with few people or large farms where your nearest neighbor may be several miles away. It is also easy to assume rural markets are unreachable and disconnected from most traditional and digital marketing forms, but that’s not the case in the modern era.
Take these statistics into consideration:
- 72% of Rural Area U.S. Adults have home broadband access (Source: Pew Research Center)
- 80% of Rural Area U.S. Adults have a smartphone with internet access (Source: Pew Research Center)
- 78% of North Carolina has internet as of November 2021 (Source: Statista)
- States surrounding NC:
- Tennessee: 79.1%
- Virginia: 80.5%
- Georgia: 81.2%
- South Carolina: 81.3%
According to a Gallup poll, at the end of 2020, almost half of Americans said that if they could choose, they would choose a small town (17%) or rural area (31%) rather than a city or suburb.
Given these statistics, it is evident that rural America is seeing a resurgence in the small-town and rural lifestyle. Rural small businesses can capitalize on these new faces by positioning themselves better through their marketing efforts.
Therefore, let’s look at the following tips and tricks to help rural small businesses:
Written By: Chad J. Treadway | November 23, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
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Written By: Chad J. Treadway | November 02, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
