In the fast-paced world of online business, the quest for SEO success can sometimes lead down a treacherous path. Small business owners, eager to boost their online presence and climb the search engine rankings, often encounter the seven deadly sins of SEO. These transgressions, like the sins of old, can lead to downfall and suffering. But fear not, for in this blog post, we will explore these digital sins through captivating fictional but practical stories of business owners who have fallen victim to their allure.
Written By: Chad J. Treadway | October 18, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you work in social media and you’re anything like me, the ever-changing world of social media platforms can make you want to lay on the ground, blast some Zach Bryan in your air pods, and have a good, uninterrupted cry. (When will Mark Zuckerberg stop making useless Meta updates that don’t work? The world may never know.) Additionally, if you’re still hanging in here with me, you also feel guilty at the first sign of burnout and stress because let’s face it- you freaking love your job and you feel lucky to have it. (We’re all friends here, let’s be honest; you couldn’t catch me dead working in a job where I can’t be creative and have fun. I’d be the worst accountant ever.)
In recent years, social media platforms have become the go-to place for businesses to reach their target audiences. As a result, social media jobs have become some of the most demanding marketing jobs in the industry. Social media managers are responsible for creating and executing social media strategies, managing multiple social media accounts, analyzing data, and staying up-to-date with the latest trends. With social media platforms constantly evolving, social media managers must be adaptable and able to pivot quickly. These jobs often require long hours and the ability to work under pressure, making them some of the most challenging but rewarding marketing jobs available. This job keeps us on our toes, makes it hard to turn off our brains at night, and can truthfully make it difficult to put our phones down and relax.
So if your social media job is sucking the life out of you, I completely get it and I’ve been there. (Maybe one day I’ll share the story, but I’m going to leave you on a cliffhanger until then.)
Here are five tips that I use in my own, real life outside of the internet to find a consistent balance between life and work:
Written By: Hannah Kilpatrick | October 16, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
The road to social media marketing success is filled with perilous pitfalls. It's all too easy for small businesses to lose sight of their core values and make missteps that jeopardize their reputation and relationships with clients and customers.
In this post, we'll explore how the seven deadly sins - lust, sloth, gluttony, envy, wrath, greed, and pride - can manifest as toxic traits that undermine social media strategies. We will also illuminate the hidden hazards so you can navigate the social media landscape thoughtfully and authentically, avoiding the cardinal mistakes that can lead many small businesses astray. If you want to fortify your social media presence against the seven sins of social media marketing, read on - the devil is in the details.
Written By: Hannah Kilpatrick | October 11, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
In the ever-evolving landscape of digital marketing, content reigns supreme. It’s the heart and soul of your small business’s online presence, the bridge that connects you with your audience, prospects, and the key to unlocking growth. However, like any journey, the path to content marketing success is fraught with pitfalls.
Written By: Chad J. Treadway | October 04, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
