As a private school principal, admissions director, communications director, or administrator, you have likely tried to reach out to new families or maintain strong relationships with current ones. You may also be familiar with various digital marketing tools and solutions.
While the definition of digital marketing may vary, it is generally about connecting with your target audience and promoting your school, the premium education you offer students, and what you can provide families. Some technologies, such as email marketing and marketing automation, offer limited capabilities, while others are more advanced and offer comprehensive platforms known as Customer Relationship Management (CRM) software. The ultimate goal of these solutions is to convert communications into enrollment, but it’s not the only factor to consider.
Private schools must aim to be top-of-mind for families, fostering engagement and building trust. This can be achieved by creating custom landing pages, social media posts, newsletters, emails, and other types of content on your websites and across various platforms (social media, email, desktop, mobile, etc.). Creating such marketing content requires time and expertise. Some private schools like yours may want to seek assistance by selecting digital marketing software solutions to automate and optimize your efforts. But how do you decide which one to choose as the person in charge of doing the groundwork? Several options are available, but not all offer the same services or are suitable for every type of school.
To help you find the right tools for your needs, I have compiled a list of five of the best digital marketing software services for schools available today.
Written By: Adam Bennett | May 22, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
An online presence is crucial for success in today's digital world, especially for private schools. An online presence not only provides a point of contact for students and families who may not be in your area, but it also helps to generate leads and increase enrollment.
A website allows private schools to showcase their programs and services to a broader audience beyond the local community. However, simply having an internet or social media presence isn't enough. Private schools need a user-friendly website optimized for search engines and regularly updated to stay competitive.
Your website can become the foundation of your school's success. Here are eight critical reasons why every private school needs a good website:
Written By: Adam Bennett | May 15, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
An internet marketing plan is an essential component of a private school’s total marketing mix. If you’re a private school principal, administrator, or board member and entirely new to online marketing for private schools, getting started might seem like a daunting process as internet marketing is constantly evolving.
Independent school marketing may include numerous offline local advertising approaches. Still, to optimize enrollment in today’s economy, a school must incorporate a good share of internet marketing strategies.
Written By: Adam Bennett | May 10, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Are you struggling to attract and retain students in today’s competitive education landscape? Are you worried about enrollment for the 2023-2024 school year? If so, you’re not alone. With so many options available to families, standing out from the crowd can be challenging. But fear not because effective marketing can make all the difference.
Therefore the question becomes, how are you marketing your private school? Are you using your “tired and true” methods of marketing your private school, such as bragging about student-to-teacher ratios and strategies for educating the whole child?
If you answered yes to those questions, you need to evaluate your thinking. Frankly, your private or independent school is under a new microscope. The communications and school marketing strategies that used to work for your school didn’t work during the pandemic years, and they won’t be working in 2023 and beyond.
The way parents find private schools has completely changed. Your ideas must be modified, reimagined, or even abandoned to accommodate today's families' expectations.
Here are seven ideas of how to market a private school.
Written By: Adam Bennett | May 01, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
