As a private school administrator or marketer, you know that online visibility is critical for student recruitment and retaining families. An experienced SEO agency can optimize your school's website and improve search engine rankings. Before hiring an agency, keep these five things in mind:
Written By: Adam Bennett | January 22, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a private school admissions officer, your primary responsibility is to get more potential families to enroll their children in your institution. While there are many ways to attract new students, leveraging email marketing is one of the most effective methods in today's digital age.
Email sales cadence is the art of crafting a set of automated emails that are sent to your prospective families, designed to be compelling and informative in order to nurture them through the sales funnel. In this blog post, we will discuss how a private school can effectively use an email sales cadence to walk a potential family through the sales funnel.
Written By: Adam Bennett | January 10, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
If your private school struggles with lagging enrollment, it’s time to get serious about marketing. With competition stiff, you need a strategic plan to stand out and attract families to choose your school.
This guide will walk you through everything you need to know, from defining your brand to measuring results. Follow these steps, and you’ll be on your way to boosting inquiries and enrollment at your school.
Written By: Chad J. Treadway | January 10, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Imagine an incoming class with rows of empty desks come fall, making for a looming and disheartening budget shortfall or the growing prospect of pivoting operations altogether.
For many storied private K-12 institutions, declining enrollments pose an existential threat. As birth rates taper off, public magnets siphon top talent, and families prioritize affordability, attracting and retaining students grows more cutthroat every admission cycle, no matter the school's heritage, awards, or Ivy League matriculation rates.
Yet a small but growing cadre of school administrators are halting the downward spiral through savvy digital marketing transformations. Rather than resigning their school's fate to changing demographics, these leaders actively court contemporary parents by revamping messaging, showcasing community, and eliminating friction across the prospect journey.
The results? Double-digit growth in applicant volume and enrolled students for five straight years and counting.
This will explore ten powerful strategies using real-world examples and data to showcase tangible impact. With declining enrollment plaguing many institutions, evolving your marketing approach is critical.
So whether you oversee admissions or marketing, consider these examples a blueprint for reversing the tide at your institution. With some concerted effort, defying downbeat projections remains within reach. Let’s get started.
Written By: Adam Bennett | January 08, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
